Top-Notch Digital Content Marketing Strategies In 2021!
According to Worldometer, around 7 million blogs get posted each day. That’s a lot of information to process for everyone. So, you need to have the perfect plan to make your way in the online world with your content. Planning your content with a well-researched digital content marketing strategy is imperative if you want to establish yourself as an authority in your domain. You have to make sure you cut through all the clickbait and irrelevant articles and reach your audience with something substantive. CyphonDigital is specialized in providing high-end digital and content marketing strategies to businesses that need to establish their brands. We know how to create comprehensive content marketing strategies even in the toughest of niches. Let’s discuss how to create high-effective content marketing strategies and integrate them into your digital marketing effort to generate brand awareness and drive leads. So without further delay, let’s begin!
Setting Up Your Digital Content Marketing StrategyNow, here are the basics of creating a comprehensive and effective content marketing strategy with any budget. You may find these ideas familiar but consider it a refresher course, and then we will move on to other aspects of the strategy. So let’s check them out!
Defining GoalsAnything you create needs to be crafted with an end goal in mind. It should align with your overarching digital marketing strategy. When creating your content marketing strategy, make sure you layout your goals for a particular time frame. Goals like increasing revenue, expanding to a new market, releasing new products, or reaching a new deadline should all be hashed out before creating your marketing strategy. Once you know the goals, it will be much easier to reach those.
Identifying Your AudienceWhen you want to sell any product, knowing who is going to buy it is essential. Find out if you have a new audience you want to target. Segment the audiences into specific demographics that define their characteristics. Make sure you conduct adequate research to understand the audience and what they like, where they hang out online, and what type of content resonates with them. Find out what kind of content they want, the social media content format they prefer, and what makes them engage with content. This content you need to create and dole out throughout the year. Make sure you create content that keeps reaffirming the message of your goal. Here are some of the things you need to make sure your content marketing strategy addresses:
- The type of content: blog post, infographic, email, resource download, etc
- The publishing platform: social media, blog, or email, on your website or a third-party site.
- Frequency of publishing.
- Setting KPIs and measuring metrics to evaluate success: social engagement, page views, downloads, appointment or consultation requests, etc.
Executing The Best Content Marketing StrategiesCreating and executing your content marketing strategy ideally requires an understanding of the platforms, timings, and other aspects of the niche to ensure the perfect rollout of your content. So let’s check out how you can do that!
Social Media StoriesWhen it comes to social media, never be afraid to try something new. It will help you make headway into new audiences. If you want to be a brand that wants to be on the minds of their audience, then finding creative ways to incorporate Facebook, Instagram, and Snapchat stories into your content marketing strategy is the best option. While you may think that B2B brands are the only ones that benefit from social media stories, that’s not the case at all. B2B businesses achieve their goals differently with stories. B2B companies achieve their goals by showcasing the team members and new product information or promoting blog posts, case studies, or company podcasts. Fill your stories with content about the breakthroughs and examples of innovation you are making in your work. It will create a connection with audiences at the individual buyer level. While also encouraging other businesses to partner with you.
Rewards ProgramCustomers love cashback or perks they receive on purchases made with their credit or loyalty cards. When you incentivize customers and ensure they can get something in return for their repeat purchases, you will make them feel worth it and keep your customers coming back. The best part is, it translates into every industry, even in the B2B sector. For example, you can use a reward program to promote deals on blanket orders or establish a referral program to help you retain customers in the B2B space. It’s a sure-fire way to keep customers engaged in the B2B sector, where sales cycles tend to be lengthy. Customer retention is vital in the B2B sector, and rewards programs work perfectly to retain customers.
Influencer MarketingInfluencer marketing is a relatively new aspect of content marketing, and it has proven to be one of the best methods to gain traction for your brand. The basic idea of influencer marketing is to utilize someone who has considerable sway with the audience you want to reach. It’s a bit different from celebrity endorsements. Influencers are usually experts in their areas and are selective about whom they associate with their brand. Additionally, partnering with influencers to promote your products and services can add a level of engagement that you won’t get with simply publishing content.
Native AdvertisingNative advertising has become a vital aspect of digital content marketing strategy. As a result, the world has wholly embraced the discipline of native advertising in marketing. But, according to the Native Advertising Institute, to make your content marketing strategy work, you have to be strategic about partnerships and collaboration when it comes to native advertising. Brands and publishers have to develop long-term working relationships to ensure the audience has an authentic native experience. That is the only way to ensure the content is meaningful and relevant. But remember to incorporate and try out different formats and channels to find the best fit for your digital marketing strategy.
Knowing When To Email And When Not ToEmail marketing is just as relevant today as when digital marketing came about, and you have to know who your emails are suited for. Now, you don’t have to be overwhelmed with segmenting the email list, but you must determine who should get your emails and who shouldn’t. To do that, there are things you can check off to find the best people to email. It’s better to email people who need the information and sees your emails as helpful and informative. Here are some ways you can segment your email lists:
- Gender-specific information
- Customers versus prospects
- Previous purchases
- Trade show attendees
- Self-selected content preferences