Marketing Strategy

Pick A Social Media Marketing Strategy To Get Closer To Your Customer

2021 is the year where everyone is hitting the reset button and is looking forward to moving on from the disaster of 2020. So it is a perfect time now to fine-tune your social media marketing strategy and grow the online presence of your business. At CyphonDigital, we provide high-end social media strategy and management solutions to companies and help them grow their brand.  Keeping your presence sound in social media can be a daunting task, and only a group of dedicated professionals can help you out. So we better understand the sector and learn how to help brands smartly tackle their goals with a laser-focused purpose. That is why we created a list of things you should include in your social media marketing strategy that will help you grow your brand quickly. So without further delay, let's get into it!

Set Goals That Make Sense For Your Brand

The first factor you need to decide while creating your social media digital marketing strategy is, "what do you want from social media?" Creating a comprehensive social media strategy always starts with setting goals. Maybe you want to build a community or a dedicated follower group, or perhaps you want your social accounts to drive more revenue this year. Regardless of the requirements, the goal-setting will define your content and strategy on social media. First, however, you have to make sure your goals are realistic. It is always better to tackle smaller objectives that allow you to scale your social efforts reasonably and affordably. Here are some of the social media goals that any business can set and calibrate towards their business.

Increasing Brand Awareness

Brand awareness means getting your name out there. Increasing your brand awareness is a great way to bring your brand close to the customer. Now, to have the best impact, make sure you post a wide range of content on your social media. If you are only publishing promotional messages, then it's high time you stop it. Instead, create content that focuses on customer persona and your brand values.

Generate Leads & Sales

Your social media strategy works to generate leads and sales. But, remember, whether it's online or in-store, your followers won't automatically start buying things from you. So make sure you have content that showcases your unique propositions and alerts customers about new products and promos.

Grow Your Audience

Social media is a great way to grow your audience. With the right social media strategy, you will be able to bring new people into the fold. So make sure you find new ways to introduce your brand to folks who haven't heard of you before. One significant aspect of growing your audience is to find conversations around your business and the industry that matter the most. That means you will need to monitor or listen to specific keywords, phrases, and hashtags. Once you know what people are talking about, you can quickly strategize accordingly to reach the core audience.

Boosting Community Engagement

Your social media strategy should always boost community engagement to grab the attention of your current followers. Make sure you are constantly experimenting with messaging and content. Two of the most effective methods we found in our experience are utilizing user-generated content and hashtags to promote the brand or products. Even something as simple as asking a question can boost your engagement rates. Remember, your audience can be your biggest cheerleaders if you give them something to do.

Driving Traffic To The Site

Social media is your best bet if you want to focus more on generating leads and traffic. Make sure you keep an eye out for your social media strategy. Whether through promotional posts or social ads, keeping an eye on conversions and URL clicks will help you find your ROI from social media. So make sure you set your goals accordingly.

Researching Your Target Audience

When it comes to social media strategy and management, making assumptions will devastate your business. However, you don't have to do it anymore with the sheer wealth of demographic data and social media analytics tools. All you need to know about your audience and what influences them is already available if you know where to look.  In a recent Sprout Social survey, it was revealed that 72% of businesses are currently using social media as a source of data and insights to make business decisions. Therefore, you should check out the numbers of the network and your preferred demographic to create a more informed decision when researching your target audience. Here are some key takeaways that you can use for your social media strategy:
  • Facebook & YouTube are prime networks for ads because it attracts a high-earning user base.
  • Social networks like Instagram and TikTok have more millennials or Gen Z. Meaning you should focus more on bold, eye-popping content for the younger demographic brimming with personality.
  • Women vastly outnumber men in Pinterest, which boasts the highest average order value for social shoppers.
  • The user base for LinkedIn is well-educated, making it a hub for in-depth, industry-specific content. Now the content might be a bit more complicated than the ones you see on Facebook or Twitter, but that's what LinkedIn's users look for. 
Remember, you don't have to focus everywhere at once because that can leave you distracted, and you can spread yourself too thin. Make sure to focus only on the social channels that your core audience visits frequently. Now, knowing about the social channels, your audience visits is only half the work. You need to learn more about the people you want to target for your brand. That's why brands utilize a social media dashboard to understand more about their audience.  The dashboard provides you with a complete overview of who's following you and how they interact with you on each channel and usually shows which social networks are seeing the most activity. This sort of information helps you with making decisions on which social channels you should focus on. Keep in mind that social media dashboards aren't the only sources for audience data. There are other sources of valuable audience data to supplement your social media insights. Check out Google and email analytics or even your best-selling products to find out what the people like. 

Establishing Important Metrics & KPIs

Regardless of what business you are in, your social media strategy should always be data-driven. Make sure you keep digging into data to find the metrics that align directly with your goals. Establishing Important Metrics & KPIs - Social Media Marketing Strategy - Cyphon Design Confused about which metrics to focus on? Here are some of the most important metrics you should look into:
  • Reach: The post reach is the number of unique users who saw your post. It's a metric that will show you how far your content is reaching the user's feeds.
  • Clicks: It's the number of clicks you have in your account. You have to make sure you track the number of clicks. It's essential to understand what drives curiosity or encourages people to buy.
  • Engagement: It's the number of social interactions divided by the number of impressions. It shows how well your audience perceives you and their willingness to interact. 
  • Hashtag Performance: You have to make sure you find out what your most used hashtags are and which hashtags were associated with your brand the most. When you know these, you can help shape the focus of your content going forward.
  • Organic & Paid Likes: These are interactions attributed to paid or organic content. For brands gaining organic traction is hard, and that's why brands usually turn to ads. Make sure you understand the difference between organic and paid likes. Once you know that, you will budget both your ad spend and the time you invest in different formats. 
  • Sentiments: This metric informs you about how the audience reacts to your content, brand, or hashtag. Check if the last campaign was offensive to your audience, check the sentiments associated with the hashtags you used, and find out other questions like that. Remember, you have to dig deeper and find out how people are talking about your brand. 
Remember, utilizing the right metrics and KPIs will ensure how effective your social media strategy will be. In addition, the analytics numbers will tell you the context that circles back around to your original goals. So make sure you look into the numbers.

Creating & Curating Engaging Content

The best social media strategy always depends on the content you have, and by this time, you should have some idea about what to publish based on your goal and brand identity. In addition, if you researched your target audience, you also know which networks to target. Here are some of the most effective content strategies you can integrate into your social media strategy.

Content Themes

If you've looked up established brands, then the odds are you will feel like their social media posts just scream their brands. You can use tools like filters to captions and beyond. Many brands rely on the same content formats and creative touches to create their aesthetic. Content themes are designed to help you become more consistent and zero in on a content strategy that makes sense for your brand.  You can try to cycle between memes, product photos, and user-generated content while sticking to a rotating color scheme. You can use a social media management tool to help you keep track of all social content sources. It will also help you organize your media library and schedule your posts in advance. If you want to narrow down what content you should be publishing, you can look at social trends and get inspired to create innovative content. 

Utilizing Stories & Time-Sensitive Posts

Stories are one of the perfect tools to boost the impact of your social media strategy. They can tap into your followers' FOMO (fear of missing out). Story-styled content is both interactive and can't-miss. It will pop up on your followers' feeds by default, and it helps your brand's account to "skip the line" and stay fresh in the audience’s minds. It's the perfect tool to take your followers behind the scenes and make your social feed feel a bit more personal. You can use the stories to take your followers on a journey without them having to leave the comfort of Instagram!

Short-Form Video

Short-form video is taking over the internet with TikTok and the recent rollout of Instagram Reels. However, both long-form and short-form productions dominate the online space as their engagement rates are through the roof for all platforms. So you better pay attention to it when creating your social media marketing strategy. 

Create Posts That Show Your Human Side

People are looking for connections more than the online iteration of door-to-door salespeople with the pandemic going on. Therefore, your content should be unique and personable content, and it should be the cornerstone of your social media strategy. Never shy away from an opportunity to show your audience the humans behind your posts. 

Competitive Analysis

Before setting your social media campaign, you need to know what your competitors are up to. While you can use third-party tools to dig deeper into your competitors and determine what makes them tick, we suggest you don't do that if you are starting. You can easily find out what they are up to if you do a simple review of competitors' social presence.  A simple Google search goes a long way into helping you do your competitor research. You can use Google to find out the most valuable keywords, phrases, and industry terms. Once you find the information, check out the social channels compared to your promotion strategy.  Now, you are not copying their ideas but seeing what works, finding out what the target audience likes, and then creating a social media strategy that matches your brand identity while catering to the target audience. Use your competitor's socials to discover how they utilize and weaponize their social media to bring in customers. Then, adapt your social media strategy to counteract and win over your shared audience. 

Time Your Social Activity

Timelines are critical if you want to make headway into social media. Your audience expects to put out fresh content and always be "on" for them. They expect you to be on their timeline, and that can be a bit of a tall task if you are only starting your business. However, there are ways you can maximize your exposure by tweaking your social media strategy. So let's check out what you can do.

Posting At Peak Times

You will easily find the peak times to post with some research, but what if you aren't there to communicate with the audience when they engage? Well, that all will be for naught. That's why you should always try to assure your audience about social media or community managers’ availability and are ready to answer any product questions or concerns when you tweet or post. So knowing the peak time to post isn't the only part of it. You have to be there to engage with your audience as well.

Respond To Questions And Shout-Outs ASAP

Your customer expects speedy responses from your brand, and they also want meaningful conversations. You cannot overlook these core elements of networking. Please make sure you make an effort to ensure conversations or engagement opportunities never to leave them unattended. You will see a considerable uptake in performance from your social media strategy simply by being present and talking to your audience. That's why social customer care is vital for any brand that wants to increase audience awareness. You should never leave your customers hanging regardless of whether you are responding to a compliment or responding to a question. While most users believe that brands should respond to social media messages within four hours, the average is usually around 10 hours. You can designate specific tasks that will help your staff run like a well-oiled social media team to be more efficient. Make sure you are always on top of your social media strategy's social customer care aspect if you want to beat your competitors.

Work With Social Experts

So there you go, you need to integrate those things into your social media strategy that is proven winners. So make sure you take a look into this list and optimize your social media marketing strategy to hit a home run. However, we wouldn't be surprised if you find all this overwhelming. That's where CyphonDigital comes in. We provide specialized social media strategy and management for businesses from all over the world. So if you need social media management services or know more about how social media strategies can help you grow your brand, feel free to get in touch with us, and we will help you out. If you have any other questions regarding social media or digital marketing in general, you can drop them in the comments below or hit us up on our socials, and we will get back to you right away with all the answers. And with that being said, that's about all we have for you today. We will come back with something new for you soon. Until then, see you!

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Digital Marketing

Digital Presence Boosting Strategies You Need To Adopt!

When you look up digital marketing and branding on the internet, one thing that pops up repeatedly is “digital presence” and managing digital presence. But what does it actually mean? Well, it is the total sum of what everyone on the internet can find out about you or your business. But, unfortunately, we often find that it is one of the most neglected aspects of companies. At CyphonDesign, we specialize in providing top-notch digital marketing and branding solutions to businesses that focus on boosting digital presence.  Our custom take on digital presence management focuses on organic growth. So we know all the strategies that will help you boost your presence. These strategies will require time investment and a systematic approach to building visibility, but it’s nothing beyond your reach. In the old days, all you needed for digital presence was a live HTML page, but now there are over a billion websites to compete with, so your website is just a needle in a humongous haystack.  However, there are several tools that you can strategically use to impose your digital presence in the online sphere. Tools like websites, blogs, social media platforms, as well as digital advertising, local search, newsletters, YouTube channels, and many others help you manage your presence and expand your reach. We will present you with some digital presence boosting strategies that you can quickly adopt in the following passages. So without further delay, let’s get into it!

Site Optimization

Even a few years before, small businesses didn’t think about having a website because they lacked the resources or the skills to build a website. However, that mentality is now obsolete with simple solutions that make creating websites easier for everyone. Nowadays, 90% of consumers search for products/services online, and not having a website right now isn’t a wise choice for any business. However, we understand that you may see many other companies in your niche having over-the-top websites that seem expensive and are overwhelmed by them.  However, you don’t have to overcomplicate things. You can start with a simple website that provides value. Start to showcase your work, contact info, a biography, testimonials, and a blog, and that will be enough. Then, make sure you optimize the website to load faster, be mobile-friendly, easy on the eyes, and house updated information. Also, make sure you optimize your URLs. Once you have a perfectly optimized website and see growth, you can create a mobile app for your brand.

A Blog

Blogs are a fantastic way to engage and generate interest. It’s also the best way to establish yourself as a thought leader. Once you create a blog, you can share it on every online channel out there that raises your brand awareness and boost your digital presence. So if you are looking into boosting your digital presence, make sure you include a comprehensive blogging campaign as part of your digital marketing and branding strategies.  Always quality-check your blogs and make sure it is well-written, relevant to your target audience, and engaging. Remember that your blogs should address your customers’ problems and provide the best solutions. You have to update the blog regularly if you want to boost your digital presence. Always provide fresh information about your brand; it helps you build a following and improve your SEO rankings. Eventually, you will see higher website traffic, attract leads, and increase conversion rates if you keep at it. 

Social media

Social media is one of the cornerstones boosting your digital presence, and there is no better medium to see fast growth than social media. First, however, you need to choose your social media channels wisely. Now, it’s easy to find your social channels. All you need to do is find out where your target audience hangs out online and start being active there. Remember, you don’t want to be in a position where you lose several great opportunities to grow your business because you don’t have a social media presence. If you play it right, you will be able to reach millions of people and spread the word about your business quickly and easily.  Consistency is key to growing your social media presence. So make sure you stay active, share every relevant image, video, and blog post, and eventually, you will see more traffic, increase conversions and sales, and build your brand’s visibility. Also, talk to your team and ask them to share the content on their social profiles and that will extend your reach and help you build trust with potential and current customers.

Email Marketing & Guest Posts

Email marketing and guest posting have been around since the dawn of digital marketing. They are still one of the best strategies to increase your digital presence, even in the age of social media and video. Even now, email marketing strategy remains a more efficient way to acquire customers than social media. When creating an email marketing campaign, you should make sure it is optimized by segmenting your list like new subscribers and engaged customers, ETC. Make sure your emails have customized messages and find out when is the right time to send the email. Once you are done with the email campaign, your work only starts. Email Marketing - digital presence strategy - Cyphon-Design Make sure you check out the data and analyze all the aspects of the campaign to find out what works and what doesn’t to optimize your next campaign. Now, guest posting is another fantastic way to increase targeted exposure and earn credibility. If you get to post your content on an established website or blog, such as Entrepreneur, Inc or Forbes, it is an excellent opportunity to boost your brand. These blogs and sites have huge authority and more audience than your site. If their audience likes what they see from your content, they will visit your site and follow you on social media. 

Engaging Visuals

One of the best ways to build a following and have people fall in love with your brand is by utilizing engaging visuals. You can use them to tap into people’s consciousness. Utilizing eye-catching and relevant images will enrich your library of content but if you want to see real growth, make sure you opt-in for videos.  According to digital marketing and branding experts, a good content strategy helps with SEO and vice versa. So make sure you create fun videos for your website and blog. For example, try creating an “About Us” video, tutorials, or demonstration videos to increase your SEO rankings. Remember, 85% of online users prefer watching videos. So try to integrate videos as much as you can to boost your digital presence. 

Work With Specialists

So there you go; those are some of the best digital boosting strategies that you can incorporate into your digital marketing and branding campaigns. Make sure you dive deep into your niche to find out your unique prospect for your target audience. However, doing all this and maintaining the business can be an overwhelming task, where CyphonDigtal comes in. Our custom analytics-centric approach to digital marketing and branding ensures we provide highly optimized solutions to not only build a brand but to increase your digital presence. So if you are looking for top-notch solutions, then feel free to get in touch with us If you have any other questions regarding growing your digital presence and the strategies you can incorporate for your business, then drop them in the comments below or hit us up on our socials, and we will get back to you. And with that being said, that’s about all we have for you today. We will come back with something new for you soon. Until then, see ya!

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Branding & Design

5 Easy Ways to Choose the Best Ecommerce Web Design Services

The ecommerce business is getting popular and the web design for those sites is also getting tricky. It’s not about putting some product descriptions and prices in one place. Designing the site according to the target buyer, optimizing for the highest organic visits, and above all conversion plays a vital role in the success of your business. Based on our market research and experience with clients, we have compiled the five most effective techniques to figure out the right ecommerce web design services for you. Let’s take a look at them.

1. Compare Small and Large Companies

Small businesses always have more space for customization compared to large companies which prefer standard designs. So make sure that you compare small with large companies.  You should also compare local companies versus international companies as well as different rates for different countries which is something that very few people do. However, research has proved that there is a difference between these two factors when it comes to finding the best ecommerce web design services.

2. Consider Pricing Plans

Ecommerce web design pricing plans are very different from traditional website design and development pricing which means that you should pay closer attention to it as it can make a huge difference between your search results. Ecommerce sites are in a different position in the case of a sales funnel and more on to conversion. Thus, the designers need to pay special attention to a few features that are unique to ecommerce sites only. And no wonder, the cost will be different than any conventional web design. Don’t go for a hefty price plan believing the companies offer the best. Check why they are charging so beforehand. By the way, Cyphon Digital’’s price plans are meticulously tailored keeping your marketing budget and current technological trend. Why don’t you give us a call to know?

3. What Makes Their Design Unique?

Design is the one area where most designers tend to oversell their services. But in reality, they are nothing more than "designers" so what you should do is ask for portfolios of work done by various ecommerce web design services to be able to see what makes them unique. What Makes Their Design Unique - Best Ecommerce Web Design Services - Cyphon Digital If they have no portfolio or not much information then just move on until you find the best ecommerce web design service for yourself based on just their portfolio alone. You want to know why someone would choose this service over another. So, you must ask to see their clientele list (if possible), case studies, and of course portfolio. Make sure you are seeing the live designs. Not any screenshots or some webs through desktop sharing apps.

4. Difference Between Unique and Elegant Designs

If the ecommerce web design services are unique but not elegant then they will stand out in a bad way. You need to make sure that what you want from a service is something that looks elegant or professional as well as being unique. Since elegance comes with simplicity. Only those who are capable of making simple things look elegant can be considered excellent designers. In Cyphon Digital, we put our effort into converting leads to purchase through simple navigation and clear information. If moving through pages is easy, visitors will stay longer on your page. And only a simple design can do it. Make sure your pages are quick to load despite having all the pleasing aesthetic features.

5 Tips on How to Find the Best Ecommerce Web Design Services

Now, there are five most effective techniques to pick the right and responsive web design services for your ecommerce site. When you are in limbo while searching web design services near me, these fantastic five will be the savior.

1. Ask For Referrals from Friends and Family Members

When someone you know has had any sort of experience with an excellent designer, ask him or her for tips and advice. Most people are willing to help if they can, so take advantage of this tip and try to narrow down the right ecommerce web design services.

2. Contact Several Service Providers to Determine the Right Quote

This tip will work well if you want your search results for the right ecommerce web design services to be as accurate as possible. Each time you contact a company they may offer you a free quote for the campaign. It will give you an overview of the market, cost, and align your budget with it.

3. Make Sure That You Request Facts from Web Designers

If you want to find the best ecommerce web design services, then make sure that you ask for facts and data from the company. Because tips are just suggestions while facts are proven through delivery and experience.

4. Ask Ecommerce Web Design Service Providers if They Offer SEO Services

Finding a good service provider will be much more accurate if you take advantage of tips like this one regarding SEO. By asking each service provider if they offer SEO as part of their standard package or an additional service then your search results will have a much higher chance of being on top. If you are already done with navigating Cyphon Digital's website there is no way you can miss our SEO service page. So, yes, you will get this essential service with our web design packages.

5. Consider the Number of Years that an Ecommerce Web Design Service Provider has Been in Business

This tip is highly important when it comes to finding the most experienced ecommerce web design service. If a service provider has been around for 20 years or more, this means that they know their business. Experience and skilled outcomes will be a bonus behind each page of your ecommerce website. Older companies typically come with more reviews and feedback. So, it becomes easier to pick one from them.

It’s Easy with Cyphon Digital

You can stop worrying about finding the right ecommerce web design services for your business. Cyphon Digital blends creativity with conversion to excel your sales figure. Moreover, our proven and data-driven growth methodology ensures the sustainable expansion of your business. Let’s not wait for any last-minute change in plan. Give us a call and get the most responsive web design services for your site.

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