Pick A Social Media Marketing Strategy To Get Closer To Your Customer
2021 is the year where everyone is hitting the reset button and is looking forward to moving on from the disaster of 2020. So it is a perfect time now to fine-tune your social media marketing strategy and grow the online presence of your business. At CyphonDigital, we provide high-end social media strategy and management solutions to companies and help them grow their brand. Keeping your presence sound in social media can be a daunting task, and only a group of dedicated professionals can help you out. So we better understand the sector and learn how to help brands smartly tackle their goals with a laser-focused purpose. That is why we created a list of things you should include in your social media marketing strategy that will help you grow your brand quickly. So without further delay, let's get into it!
Set Goals That Make Sense For Your BrandThe first factor you need to decide while creating your social media digital marketing strategy is, "what do you want from social media?" Creating a comprehensive social media strategy always starts with setting goals. Maybe you want to build a community or a dedicated follower group, or perhaps you want your social accounts to drive more revenue this year. Regardless of the requirements, the goal-setting will define your content and strategy on social media. First, however, you have to make sure your goals are realistic. It is always better to tackle smaller objectives that allow you to scale your social efforts reasonably and affordably. Here are some of the social media goals that any business can set and calibrate towards their business.
Increasing Brand AwarenessBrand awareness means getting your name out there. Increasing your brand awareness is a great way to bring your brand close to the customer. Now, to have the best impact, make sure you post a wide range of content on your social media. If you are only publishing promotional messages, then it's high time you stop it. Instead, create content that focuses on customer persona and your brand values.
Generate Leads & SalesYour social media strategy works to generate leads and sales. But, remember, whether it's online or in-store, your followers won't automatically start buying things from you. So make sure you have content that showcases your unique propositions and alerts customers about new products and promos.
Grow Your AudienceSocial media is a great way to grow your audience. With the right social media strategy, you will be able to bring new people into the fold. So make sure you find new ways to introduce your brand to folks who haven't heard of you before. One significant aspect of growing your audience is to find conversations around your business and the industry that matter the most. That means you will need to monitor or listen to specific keywords, phrases, and hashtags. Once you know what people are talking about, you can quickly strategize accordingly to reach the core audience.
Boosting Community EngagementYour social media strategy should always boost community engagement to grab the attention of your current followers. Make sure you are constantly experimenting with messaging and content. Two of the most effective methods we found in our experience are utilizing user-generated content and hashtags to promote the brand or products. Even something as simple as asking a question can boost your engagement rates. Remember, your audience can be your biggest cheerleaders if you give them something to do.
Driving Traffic To The SiteSocial media is your best bet if you want to focus more on generating leads and traffic. Make sure you keep an eye out for your social media strategy. Whether through promotional posts or social ads, keeping an eye on conversions and URL clicks will help you find your ROI from social media. So make sure you set your goals accordingly.
Researching Your Target AudienceWhen it comes to social media strategy and management, making assumptions will devastate your business. However, you don't have to do it anymore with the sheer wealth of demographic data and social media analytics tools. All you need to know about your audience and what influences them is already available if you know where to look. In a recent Sprout Social survey, it was revealed that 72% of businesses are currently using social media as a source of data and insights to make business decisions. Therefore, you should check out the numbers of the network and your preferred demographic to create a more informed decision when researching your target audience. Here are some key takeaways that you can use for your social media strategy:
- Facebook & YouTube are prime networks for ads because it attracts a high-earning user base.
- Social networks like Instagram and TikTok have more millennials or Gen Z. Meaning you should focus more on bold, eye-popping content for the younger demographic brimming with personality.
- Women vastly outnumber men in Pinterest, which boasts the highest average order value for social shoppers.
- The user base for LinkedIn is well-educated, making it a hub for in-depth, industry-specific content. Now the content might be a bit more complicated than the ones you see on Facebook or Twitter, but that's what LinkedIn's users look for.
Establishing Important Metrics & KPIsRegardless of what business you are in, your social media strategy should always be data-driven. Make sure you keep digging into data to find the metrics that align directly with your goals. Confused about which metrics to focus on? Here are some of the most important metrics you should look into:
- Reach: The post reach is the number of unique users who saw your post. It's a metric that will show you how far your content is reaching the user's feeds.
- Clicks: It's the number of clicks you have in your account. You have to make sure you track the number of clicks. It's essential to understand what drives curiosity or encourages people to buy.
- Engagement: It's the number of social interactions divided by the number of impressions. It shows how well your audience perceives you and their willingness to interact.
- Hashtag Performance: You have to make sure you find out what your most used hashtags are and which hashtags were associated with your brand the most. When you know these, you can help shape the focus of your content going forward.
- Organic & Paid Likes: These are interactions attributed to paid or organic content. For brands gaining organic traction is hard, and that's why brands usually turn to ads. Make sure you understand the difference between organic and paid likes. Once you know that, you will budget both your ad spend and the time you invest in different formats.
- Sentiments: This metric informs you about how the audience reacts to your content, brand, or hashtag. Check if the last campaign was offensive to your audience, check the sentiments associated with the hashtags you used, and find out other questions like that. Remember, you have to dig deeper and find out how people are talking about your brand.